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How To Determine Your Customer`s Value
By Abe Cherian


Contemporary Lighting
Walking into your reception at the moment is a pretty dismal affair. The interior is drab, the décor is dated and the lighting was fitted at some time in the 1950s. Some might call it retro but many would say it was time for a chance. A complete renovation is planned in the reception area come the spring and as part of the new project Contemporary Lighting will be fitted. A design team has been brought in to create a captivating theme that will greet visitors to the building. Feature lighting will be included as part of the new scheme and practical lighting will also play its part. The modernistic lighting will help to create a sophisticated interior that is extremely pleasing on the eye. Having worked on many Contemporary Lighting schemes in the past the design team are highly proficient in their specialist field. They can treaat your reception area like a blank canvas and paint a powerful picture with the lighting that they provide. Walk into your reception area at the moment and you feel ever so disheartened but just imagine what it will look like once the makeover is finished and the new Contemporary Lighting has been switched on.

Reverse Graffiti
Reverse Graffiti is the method of creating images, logo`s, words or messages on walls, pavements or other hard surfaces by removing dirt from the surface itself. Reverse Graffiti is becoming more and more popular as a new form of guerrilla advertising as companies look to reach consumers in a variety of different ways. As the commercial use of Reverse Graffiti increases companies such as Microsoft, the BBC, Smirnoff, KIA and Puma have all aadvertised their products in this way. Many companies see this type of advertising as ?clean advertising` or ?clean graffiti`. They also consider it to be environmentally friendly as it is biodegradable and no harsh materials like have been used in its production.

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This literally can be the most profitable thing you`ll ever do for your business and that is to understand exploiting the actual value of your customer. It`s been called the Marginal Net Worth and the Lifetime Value.

What is the current worth of one of your customers or prospects? It`s the total profit of an average customer over the lifetime that they do business with you. That includes all subsequent sales minus advertising/marketing and your fulfillment ex

Invention
Imagine having a great Invention but not knowing how to conduct feasibility studies on it? Suppose you thought of a wonderful Invention that you are sure could be of real benefit to humankind? How would you go about the natural process of trying to get the Invention marketed? Moreover, where would you turn to if you wanted to conduct prototyping of the Invention because you had very limited resources?

For more information about this article and/or the author visit mailto:support@multiplestreammktg.com



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